I’m Pruthvi Anasune. I help B2B AI founders get their product seen, trusted and shortlisted by the buyers who’ll pay for it.
For seed to Series B teams selling to businesses in the US and worldwide.
Pruthvi has built marketing from the inside: launches, campaigns, websites and the hires that run them. Pruthvi treats distribution as a system to design, measure and improve. The Last Mile is where that thinking gets written down every week, studying how AI companies win attention and turn it into pipeline.
More about me95%
of the time, B2B buyers choose a vendor from their day-one shortlist
51%
of B2B software buyers now start research in an AI chatbot more often than Google
68%
of US Google searches end without a click to any website
You’ve built something that works. Now the right buyers need to hear about it, trust it and remember it when the budget opens up.
What success looks like: More qualified demo requests, launches people remember, and a brand buyers recognise before the first call.
How it runs, in four layers
What your product does, for whom and why now, in words a buyer can repeat to their boss.
What you get
The few places your buyers pay attention: LinkedIn, the newsletters they read, the communities they ask in, comparison pages and AI answers.
What you get
A weekly rhythm the founder can keep up through launches, hiring and fundraising.
What you get
Which posts bring demo requests, which pages buyers read before a call, and where to put more effort next.
What you get
30 minutes, no deck needed. You’ll leave with two or three ideas you can use, whether or not we work together.
Book a callA strong fit if
Better to wait if
Not sure where you sit? Book the call anyway. You’ll still leave with a starting plan.
30 minutes on your product, your buyers and what’s working today.
A written proposal: where your buyers pay attention, what to build first, and the scope.
We put the system in place together and review what turns into pipeline every month.
I believe the AI products buyers hear about are the ones they choose.
Distribution is how buyers hear about yours, in the right places, often enough to stick. That’s the work I do.
Pruthvi Anasune
How Lovable Turns Launches Into Growth
Lovable went from a rebrand in late 2024 to more than $600M in annualized revenue by September 2026. A teardown of the launch habit behind it, and what a B2B AI startup can borrow.
Pruthvi Anasune · 6 min readRead Your Buyers Ask AI Before Sales
Shortlists now start in ChatGPT, Perplexity and Google’s AI answers. What the research says, and how a B2B AI startup makes sure it shows up in the answer.
Pruthvi Anasune · 6 min readRead Steal Supabase’s Launch Week
Supabase has run launch weeks since 2021, and the format has spread across developer tools. How it works, what it produced, where it falls short, and a step-by-step version for a small B2B AI team.
Pruthvi Anasune · 6 min readRead How Cursor Grew on Word of Mouth
Cursor passed $100M in annual revenue in about a year and $1B before its third birthday, with almost no marketing. What made developers tell each other, and how a B2B AI startup can design for the same thing.
Pruthvi Anasune · 5 min readRead B2B AI startups from seed to Series B, once there’s a working product and a first group of paying customers. If you’re earlier than that, book the call anyway. You’ll leave with a starting plan.
Alongside them. I set the positioning and the distribution system, so the people you already have know what to say, where to say it and how to measure it. If you haven’t made a marketing hire yet, I can cover that gap and help you hire well when it’s time.
Founder-led distribution needs the founder’s voice, but very little of the founder’s week. Usually a short weekly conversation to capture ideas, plus reviewing drafts. I turn that into posts, pages and launch plans.
Both. Strategy comes first: positioning, channels and a plan. Then I build the system with your team, from the publishing workflow to the launch assets, so it keeps running without me in the room.
It’s a good fit. I trained as an engineer, so I can read your docs, use the product and talk to your engineers. The job is translating what it does into the problem a buyer recognises.
Yes. It’s part of the Surfaces layer. We track the questions your buyers ask AI assistants, see who gets cited, and work on the pages, reviews and mentions that shape those answers. I wrote about the approach in Your buyers ask ChatGPT before they ask your sales team.
In pipeline. We track demo requests and where they came from, what buyers say on calls about how they heard of you, and how often AI assistants name you. You get a monthly review of what to keep, cut and double down on.
Clearer positioning and channel changes show up within weeks. Pipeline from content usually builds over three to six months, and we track it from the first week so you can see the trend early.
It depends on scope and stage. After the call you get a short written proposal with the plan, how we’ll measure it and the price.
Yes. If a portfolio company needs help with distribution, send them my way.
The Last Mile: one teardown, analysis or playbook every Tuesday. Free.
